PC

Steve Jobs: Shaman and Sorcerer

The Apple vs. PC conflict once was like Catholicism vs. Protestantism. Today, Apple’s miracle-making has pushed the boundary into serious magic.
Re: Steve Jobs, Shaman and Sorcerer
photo: Justin Sullivan/Getty Images
By Alan Jacobs
Wednesday, July 7, 2010

Have you heard the one about computer operating systems and the Reformation? You probably have. Most people got the story from the Italian semiotician and academic superstar Umberto Eco. In his telling, from an article he published in 1994, it goes like this:

Apple, Catholicism, PC, Protestantism, Steve Jobs, Windows
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